Should you go to Blog Indiana, or should you not go to Blog Indiana? That's the question I've been asking myself lately. It's not that I don't want to go, and I probably will because the information remains invaluable, and the list of speakers is no less star studded. The folks behind Blog Indiana are bringing some powerhouse speakers. But I'm concerned the conference leans to much toward the technical side of things. Look at some of these sessions:
- Why Blogging Is Your #1 Search Marketing Tool
- Productivity And Blogging
- The Math Behind Blogging
But there's only one session on WIIFM. After all everyone reading blogs tunes into that station. What is WIIFM? Simply, it's "What's In It For Me." I know it's very self-centered. But people reading blogs want that basic question answered -- bottom line.
While the technical stuff is important, let's not lose sight of the forest for the trees. After attending a blog summit not to long ago and conversing with top-ranking bloggers, after one stood up and said, "Look, everyone is listening to the same station -- WIIFM." I was convinced that we can learn all the technical bells and whistles there is to blogging, but if we can't connect with our readers, if we can't touch them and motivate the very core of what they hold near and dear, nothing else matters.
You can learn from the others, and should attend their sessions. But if you're going to Blog Indiana, Rhoda Israelov has one of the most important sessions to attend.
The link for Blog Indiana is http://conference.blogindiana.com/.
One session during Friday's Nonprofit Summit sounds intriguing: It promises that "each participant will have the chance to create a plan that connects organizational goals with social media strategies."
Posted by: Cindy Dashnaw | July 27, 2009 at 11:10 PM