I recently attended a bloggers conference in which one individual asked the presenter, "If PR isn't about spin, then what is it?"
That question could open up a whole can of worms, but what it implies is that PR professionals lack ethical standards. As a member of PRSA and a board member of the Hoosier Chapter, I pointed out to this individual, and the rest of the audience, that we have a code of ethics that the Society takes very seriously.
Unfortunately, there are some practitioners out there there giving PR a bad name because of their flawed ethical standards (or lack thereof). Perhaps you've been following the debacle around Sigg and whether its older-model water bottles contain BPA, or maybe you've heard about the PR agency that was having its interns post positive reviews of client apps on Apple's App Store. There was also a kerfuffle recently about a small PR firm's handling of accidentally CC-ing a pitch to several bloggers, journalists and industry leaders--the firm's reputation was shattered in minutes.
With these thoughts in mind, you are invited to attended the Hoosier Chapter's monthly luncheon meeting on September 9 (090909). The luncheon will star some of our own member professionals posing ethical
dilemmas – real problems they have faced. The presenters
will include Shari Morey of Batesville
Casket Company, Inc.; Erik Johnson, APR, Fellow, from
Borshoff; and David Shank, APR, Fellow, of Shank Public
Relations Counselors.
The audience will be the ethics
evaluators at each of your luncheon tables. Together, you and your colleagues will discuss the cases presented and create solutions
to the problems posed.
PR educators Debra Worley, Indiana State University; Ray Begovich, Franklin College; and Jim Bright, Indiana University, will facilitate the
table discussions.
Date: Wednesday, September 9, 2009
Location: Hilton Indianapolis, 120 W Market St (map/directions)
Parking:
There is free parking at the Hilton on Market St. Parking vouchers will
be available at the registration desk. Note: If the Parking Garage
says, "FULL" please pull up and tell them you are with PRSA and you
will be able to park there.
Time: Registration and networking -- 11:30 a.m., lunch -- 12 p.m., program -- 12:30 to 1:30 p.m.
Cost: Member, $25; Guest, $40; Student, $18
Note: Each attendee will receive an official copy of the PRSA Code of Ethics.
TO REGISTER, CLICK HERE
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