Roll Call! Social Media Boot Camp Recap.

Attendees at the Boot Camp got a hands-on approach to social media tools this past Saturday. Speakers shared tips, tricks and tactics for engaging in Twitter, Facebook and blogging.

Seasoned pros to students attended the event looking to gain an understanding of the social media world. With THOUSANDS of social networking sites available, our speakers helped narrow down the field.

Our social media pros, just like social media world, knew how to provide a lot of information! Here are some tips we learned from communication professionals:

From: Mathew Chandler , Raidious , Blogging 101

• Keep the copy short and sweet. Web readers don't stay for very long.

•  Media releases for blogging should still follow inverted pyramid model.

•  Use links! It helps improve SEO and is easy for readers to find information.

From: Erik Deckers , Pro Blogging Service, Blogging 101

•  To write quickly – follow these easy steps: plan, plow through, fill it in later, write more often, and keep it short.

•  To write effectively – write for a clever 12-year-old and be clear.

•  To write for SEO – It’s all about the keywords.

From: Kristofer Karol, National Sports Journalism Center, Twitter 101

•  Use hash tags to connect your tweets with the thousands of other tweets that are on the same subject.

•  Two great ways to evaluate a Twitter feed are www.trendistic.com and www.twittergrader.com

•  Set up an RSS feed to your Twitter account using www.twitterfeed.com

•  Use the list feature to group types of Twitter accounts you choose to follow.

From: Chad  Richards, Firebelly Marketing, Facebook 101

• 1 in 4 page views on the Internet are from Facebook.

•  Pages are the best Facebook application for a company.

• With landing pages, user generated content, apps, custom tabs, custom URLs, and Twitter integration – companies can reach out to their fans.

• Facebook analytics are the best way to measure success and reach on Facebook.

Want more information on these social media tools? Feel free to contact our speakers:

Blogging :

Matthew Chandler - chandler@raidious.com  

Erik Deckers  - edeckers@gmail.com

Twitter:

Kristofer Karol -  kkarol@umail.iu.edu

Facebook:

Chad Richards - chad@firebellymarketing.com