"What are the top three goals of your CEO?"
Are your digital strategies helping accomplish these goals? James Burnes, Principal and Senior Strategist for Project Brilliant, asked these and many other tough questions to PR pros at the August 10 luncheon in the Sheraton's Panaorama room. Often in charge of social media initiaves, PR pros are especially key to keeping a company's social strategy on track - and thus, must be able to answer these questions.
To view James' presentation online, check out his website. In the video below James shares his top takeaways from Wednesday's presentation.