The election of the country's first minority president has reignited lively discussions about race and culture in mainstream media as well as in everyday life.
The magnitude of this historical victory makes the sheer mention of President Obama's name create a higher level of responsible communication practices for PR and other marcom professionals around the world. While multiculturalism certainly is not a new topic, how we discuss and address minorities and diversity issues on behalf of our organizations and clients has significantly changed.
According to U.S. Census Bureau projections, minorities - now roughly
one-third of the population - are expected to become the majority by
2042, and are projected to be 54 percent majority in 2050. Is your
organization poised for the obvious shift in communication practices?
As a communications leader in your business, how will you know if you
are "meeting the mark" in your messages to growing minority audiences?
Now is the time to reassess your minority communications program.
Please join us on Wednesday, Feb. 11 as PRSA's 2009 Multicultural Public Relations and Marketing Strategies Tour
comes to Indiana. This engaging program features Manny Ruiz, president of Hispanic PR Wire, a PR Newswire company.
Ruiz,
co-chair of PRSA's national diversity committee, will offer insights,
tactics and tools for the execution and measurement of successful
multicultural public relations programs with a concentration on media
relations. Discussion topics will include:
- Common mistakes marketers make in targeted multicultural or integrated campaigns,
- Similarities and differences in media preferences among the different ethnic groups,
- Key ingredients of an effective multicultural marketing program.
Change has come, indeed. Be the on leading edge for your organization. Hope to see you on Feb. 11.
***NOTE:
There is free parking at our new luncheon venue, the Hilton
Indianapolis. You will be provided a voucher upon registration at the
event.
Date: Wednesday, February 11, 2009
NEW Location: Hilton Indianapolis, 120 W Market St (
map/directions)
Time: Registration and networking -- 11:30 a.m., lunch -- 12 p.m., program -- 12:30 to 1:30 p.m.
Cost: Members, $25; Guest, $40; Student, $18; Teleconferencing, $15
Register now!
Thank you to February's luncheon sponsor:
Ball State University Master's in Public Relations Program
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